What is CRM?

Answer

CRM system is software that manages the relationship between an organization and its customers. The abbreviation CRM stands for Customer Relationship Management. Read more about CRM at the What is CRM page The main goal of any CRM is to ensure sales increase by optimizing business processes, improving the quality of goods and services, and effectively communicating with customers (after-sales service and technical support). CRM captures and analyzes leads, stores information about customers, accepts complaints and offers from these customers, and, based on all this information, provides you with the data, which allows for making data-backed decisions. This data is a great way to improve the quality of service and, as a result, increase sales.